We’ll be introducing our new 2009 SUP line.

See you there!

We’re looking forward to the 2009 Product line, which includes new models in Firewire’s Future Shapes Technology (FST), Direct Drive, and the new RapidFIRE technology.

Future Shapes Technology: FST continues to define high performance surfboards, incorporating Firewire’s proven balsa wood PARABOLIC rail design and sandwich construction. There are a number of key additions to the models offered:

- Additional widths and thicknesses in key FLEXFIRE lengths as well as two 6′ 2″ squash tails and two new round tails (6′ 3″ and 6′ 4″) being introduced.

- The new DOMINATOR Series incorporating a 5/4/3 fin option and thicker foil creating a paddling machine, offered in lengths 5’10” to 6’6”

- The KINGFISH Series takes the success of the existing FISTAIL Series and offers a true retro outline and foil, adding almost 3/8” to the overall thickness

- Additional widths thicknesses for the 7′ 2″ ALTERNATOR and introducing a 7’6” model

Direct Drive Technology: After a year of Direct Drive construction, Firewire has improved production efficiencies and will be offering a greater selection of sizes. Direct Drive technology incorporates suspended carbon rods to control flex in place of the Balsa parabolic rails while maintaining the durability of Firewire’s proprietary sandwich construction.

RapidFIRE Technology: RAPIDFIRE incorporates carbon rod suspension technology within a single density 2.25lb EPS core, without the sandwich construction technology of Direct Drive. The rods are double stacked in the center of the board and taper to a single rod towards the nose and tail to optimize the PARABOLIC flex patterns. With the durability closer to a regular PU surfboard but the increased performance of Firewire’s controlled flex, RapidFIRE fills an important niche. This technology will be available in sizes 5′ 10″ to 6′ 6″ in the Alternator Series.

Jack McCoy, a long time friend, helped out on Team Tropical Blends during Duke’s Legends Surf Classic. Still got it after all these years. Aloha and mahalo…………

Hi Jim,  Just wanted to say thank you for allowing me to be a part of  your surf team.  I had so much fun with your friends and just wanted to let you know how stoked I was to be a part of it.  Aloha for now jack

photo: Kaz Sano

She also won the Women’s final immediately after the pro final. In fact she didn’t even go in between the two heats. Congratulations Candice, was fun to watch!

Photo: Kaz Sano

Read more on Surfersvilliage

Featured on Surfline

More @ RVCA

This is where we stayed in Salvador during our recent surf trip.  We’ll be going back for sure!  Thanks Lissette for everything.  See azulsurfclub.com for details.

Fred sets his daughter up with her first new board.  Remember the stoke?

Molokai surf contest winners, the future of our sport!

Never met a kid like this one that is so guaranteed to be a surfer. The boards were like magnets for him. We put one down on the floor and when he saw it he came running and just dove on it. There was another one that caught his eye and he stood there hugging it until his parents needed to go. Our kind of guy!!